The situation

I’m the proud uncle of an amazing, active, and outgoing 7-year old niece. But sometimes, I’ll watch her as she gets lost for hours on her iPad and I feel like she’s missing out on the bigger world that’s waiting outside.

The solution

To get my niece and other kids like her off the couch and away from the screen, I wanted to create a youth apparel brand that gets them excited about being active in the real world. UNEARTHLY Tykes gives kids the inspired attitude to get active while helping parents in finding programs and events for their youth to be involved in. 

Art Direction

Brand Identity

Brand Strategy

UX + Visual Design