The Situation

Burger King’s Whopper is big, bold, and built for people who don’t do anything halfway. But when Hidden Valley Ranch shows up in a standard dip cup, there’s an obvious mismatch.

 The Solution

To celebrate Hidden Valley Ranch becoming the official ranch of Burger King, we created a Whopper-sized ranch dip cup, giving fans a crave-worthy way to dip, dunk, and enjoy. It turns a simple sauce launch into a visual joke, a product innovation, and a campaign that proves both brands are only serious about flavor.

Creative Direction:
Bryant Prince
Miles Jappa

Art Direction:
Llewellyn Skulark

Copywriter:
Teddy Cohn