United States Postal Service: Lowrider HQ Windows
The Situation
Develop USPS headquarters window decals that feature the newest stamp collection, Lowriders.
The Solution
Lowrider culture is all about slowing down and enjoying the ride. Drawing from the collection's bold colors and custom paintwork, we created window displays that stop people in their tracks, pairing striking visuals with copy that highlighted the unique story behind each ride featured on the new stamp collection.
Creative Direction:
Ryan Ruark
Tom Katers
Art Direction:
Llewellyn Skulark
Copywriter:
Sean Broderick